Archives for No BS PagesWe are all aware of those lengthy sales pages, sometimes extending to 20 pages or more, describing a particular product or service and extolling its virtues and benefits. We have no qualms with this if it helps sell a product which deserves to sell but we must admit to often getting rather frustrated with a lengthy read, particularly when time is pressing as it so often seems to do, and for some time now we have wished that someone, somewhere would produce a précis or synopsis of the sales page. We have never found that someone, somewhere so there was only one option remaining to us - to write this synopsis ourselves - and this is it. Our rather Unique No BS Pages. Our attempt to condense a lengthy sales page into a short report. . |  |