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Article Marketing is
seen as a powerful tool
to help advertise your
business. It remains one
of the best ways to draw
your target market to
your website and
convince them to do
business with you.
Article marketing is
essentially a free form
of advertising, where
you write articles of
between 300 and 600
words for other
bloggers, article
directories, and Web
sites. All the articles
you write for others
contain links back to
your blog in your "bio”,
published at the end of
your article.
Article marketing is a
type of advertising by
writing short articles
related to business'
respective industry.
Once written, the
business makes these
articles freely
available for
distribution and
publication in the
marketplace. Each
article contains a 'bio
box' and 'by-line' which
include references and
contact information for
the author's business.
Well written content
articles released for
free distribution have
the potential of gaining
the author business
credibility within his
or her market, as well
as new clients.
Essentially, article
marketing is when you
place well written and
interesting copy on your
website. You will want
to put in keyword
phrases that people will
search for on a search
engine. For example, if
you own a cake
decorating business in
Dallas, Texas, then you
want people in your area
to find you so you can
get more business. It is
simply not enough to
make a website that says
"cake decorating" as
this could result in
thousands of websites.
Instead, you need to
have articles on your
website with keywords
that your clients are
looking for such as
"cake decorating in
Dallas" or "unique cakes
in DFW." When someone
types in those words,
your website will pop
up, leading you to more
business.
The important thing to
remember when
considering article
marketing is content.
You want the content on
your site to stay
relevant. That means
that you need articles
that are factual and
interesting. If you fill
your website with junk
that no one finds
interesting or boring,
they won’t read it.
Instead, they will look
for a similar website
that gives them what
they need. Blogging on
your website can also
help with your traffic
and can give you a boost
with your article
marketing.
Article Marketing works
slowly and you shouldn't
expect to get a load of
traffic overnight. If
you work at it and
continue adding articles
consistently, you will
eventually receive a
sizeable amount of free
traffic.
One of the best
resources I have found
to date on Article
Marketing ( Bum
Marketing ) & Affiliate
Profits is by Chris
Rempel. In his eBook
"Confessions of a Lazy
Super-Affiliate" he
reveals a Method called
the "Conduit Method". It
is one of the most
easily duplicated
methods that I have seen
in my 4 years of online
marketing ! Check it out
& let me know what you
think.
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